How to Setup a Facebook Page: A Local Business Guide

Facebook is Huge, too huge to be brushed off. Absolutely the number one social media platform with 1.94 billion active users monthly and 1.28 billion active users daily as at March 2017.

You can be sure your target audience is active on Facebook daily. But in what way do you intend to attract them?

How do your intent to drive your target audience action into a profitable one?

Facebook has developed a great advertising platform that lets you target groups, users in a certain location, demographics, and interests. It’s called Facebook Page.

 

 

Facebook page is an important marketing tool and it’s available for free (free for now!).

Facebook page is now perhaps, a local business owner’s most important arsenal.

A Facebook page is like Facebook profiles. The difference is, Pages are for businesses, brands, organizations and public figures. It is used to share stories and connect with users.

In this guide, you will see how a business owner or marketing department can set up a Facebook page.

To start:

  1. Create Page

Go to facebook.com/pages/create  and choose a Page category.

 

To setup your Facebook page, choose a category from the six main categories available that is most applicable to your business.

Each category has a subcategory.

You can change your page category as many times as you want, but note that you will lose your reviews.

Each category has its own feature that is specific to it.

 

Categories:

Local Business or Place: – Choose this category if your business has a physical presence with an address.

A place where customers can transact with you. A place where you can sell goods or offer your services. This is particularly good if you want to allow the potential customers you intend to attract on Facebook come to your physical store.

Company, Organisation or Institution: – This category is suitable for a company, organisation or institution that isn’t tied to a location.

Brand or Product: – if you want to create a page that sells goods or provides services through multiple retailers and channels, then Brand and Product option is your best option. It is also a good option because you don’t need a physical address.

Artist, Band, Public Figure: – if you intend to create a page for actors, musicians, politicians, leaders of thought, religious leaders e.t.c

Entertainment: – Choose this category if your page is about movies, theater, music, sports, books, magazines. With this option, you don’t need a physical address.

Cause or Community: – The cause and community category is for people of similar interest and related topic.

 

Each category has related fields that are unique to it.

Local Business or Place

  • About
  • Address
  • Hours
  • Price Range
  • Contact
  • Parking

Company, Organisation or Institution

  • Founded
  • Address
  • Mission
  • Products
  • Awards

Brand or Products

  • About
  • Founded
  • Products
  • Awards

Artist, Band or Public Figure

  • Affiliation
  • Address
  • Birthday
  • Interest
  • Biography
  • Gender

Entertainment

  • Release date
  • About

Cause or Community

  • Cause Type
  • Description
  • Cause Groups

 

 

  1. The next step is to fill in your details.

If you are doing this for the first time, A Facebook wizard will prompt and guide you.

  • About tap. Fill in here, what your business is about. Be direct with your description. Use keywords that are relevant to your business.
  • Add Profile Picture. You can add a picture from your computer or from the internet. Whatever your choice of picture is please note that, if you are a big business use your company logo.For a local business you can use your logo or picture of your product(s) and if you’re a celebrity or public figure, use a clear picture of yourself.
  • Page Audience. This is where you update details about your location, age, and gender of your preferred users.

 

  1. Page Setting.

After completing the instructions directed by the wizard, your Facebook page will be live and can be seen by users but with little information available.

 

To flesh it up, click page settings. This button is akin to a control panel. It controls your Facebook page.

Click on each tab to know where the information you filled with the aid of the wizard are, so as to also know what and where to update. Like your – about page, website link, etc.

 

  1. Cover Photo.

As you might have observed, your page cover photo is empty as most of your page is. It is important that you use a photo sized 828 x 315 pixels. This is the recommended size.

When creating your cover photo, create one that connects with your brand identity.

One that will make your business easily recognisable by users.

 

  1. Call to Action.

A call to action is a very important part of your Facebook page setup. It’s a way to engage users and drive them to take an action that will connect them to your community or buy a product or service.

There are lots of reason why your target user will want to connect with your page.

What a call to action does, is to further engage directly with customers and encourage them to make a profitable action.

 

  1. Start Posting, Start Engaging.

Create contents and start posting. Start engaging. Invite people to like your Facebook page from your profile page. Use your website and other social media platforms.

Just like your Facebook profile, you can update your Facebook page with text, photos, videos, Gif, animations.

 

Note that if you don’t have an existing personal Facebook account, Facebook will request that you create one.

Facebook pages are similar to Facebook personal profile. Whereas Facebook personal profile connects you to friends, your Facebook page can be liked by any user and there’s no limit to the number of people that can like your page.

Facebook page is free and simple to setup.

 

There you have it!

If you find this post helpful, please let me know. If you have any question about setting up your page, leave a comment and I will get back to you.

 

Comments

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      Diran

      Hi Tori. Good to hear you’re working on making your Facebook page better.

      Facebook page is evolving everyday into a powerful tool. What is even better is that it’s flexible and easy to use.

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      Diran

      Hi Claire, Please do share it! You can also tell the person to send me an email if there’s need for further assistance.

      Thanks.

      Regards

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      Diran

      Hi, ‘am so happy you’re part of the Facebook page community. Also happy that you find it helpful. Keep it up, consistency is key.

      Regards

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      Diran

      Hi Dinesh, A Call to Action(CTA) should be an integral part of a business online strategy. Sad to say most business over look it.

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